Juan O'Gorman, arquitectura escolar 1932

"The book examines the life and architectonic and didactic legacy of noted architect O'Gorman (b. Mexico) with critical texts by expert scholars regarding some of his ideas on the aesthetics of architecture with a special emphasis in public primary schools. Includes a reprint of the booklet titled "Escuelas Primarias 1932" by O'Gorman as a report while working for the Mexican Ministry of Education (SEP) of the construction of 28 public primary schools in Mexico City."--Provided by vendor.

¿Cómo brindarle al cliente una experiencia de compra práctica, cómoda y divertida? ¿Cómo diseñar vidrieras o vitrinas externas que atraigan más y más clientes? Dirigido tanto a comerciantes como a todos aquellos que desarrollen tareas vinculadas a la imagen dentro de una empresa, este libro destaca la importancia que tiene hoy el marketing visual como herramienta indispensable para fomentar las compras por impulso y mucho más. Las estrategias de exhibición e implementación de productos, junto con aspectos estéticos tales como el color, la composición y el estilo son analizados...

Life and work of polemic architect and urbanist Meyer (b. Switzerland), one of the most important functionalists of the 1920's. The former director of the Bauhaus, he worked for the Post-Revolutionary Regimes in Mexico as the director of the Instituto del Urbanismo y Planification from 1942 through 1949, while also becoming the editor of the collective graphic workshop Taller de Grafica Popular (TGP) from 1947 to 1949. Many plates of his architectural designs and the structural diagrams Meyer used for the Bauhaus and in IUP in Mexico.

A man (evidently the architect Mies van der Rohe), stands in a room in a glass-and-steel building. This is the scene that author Ricardo Daza uses for his investigation into the man, the room, the building, and what the architect is looking at. Looking for Mies unfolds like a detective novel, complete with deductions, revelations, and conclusions about the architect's work. This fascinating study of van der Rohe is illustrated with 160 duotones.

El objeto de este trabajo es contribuir a una teoría del proyecto arquitectónico en la que la idea de tipo no se conciba como un mecanismo reproductor sino como una estructura de la forma capaz de múltiples desarrollos.