La estrategia de comunicación de las startups en España

El autor asume un punto de vista interdisciplinario Para revisar el problema del desarrollo; en el trasfondo de su reflexi n subyace una postura humanista. Su manual sobre el desarrollo se convierte en un inteligente alegato en favor de la urgente humanizaci n de las ciencias sociales contempor neas.

En este libro el autor plantea la oportunidad e incluso, la necesidad de que las distintas generaciones que conforman el mercado laboral, formen parte de un proyecto común, que permita capitalizar talento, experiencia, conocimientos y habilidades. Explica por qué y cómo el nuevo líder empresarial requiere facilitar la presencia simultánea de colaboradores pertenecientes a distintas generaciones, cuyos talentos incluyen, ente otros: la lealtad, estabilidad, sentido de pertenencia, habilidades duras y blandas, capacidad multitarea, sobrada práctica digital y capacidad de respuesta.

A radical new leadership strategy to transform business as we know it—from a dream team of INSEAD professors and mega-bestselling author Ram Charan The business landscape is littered with the wreckage of companies that crashed and burned when an apocalypse came—in the shape of new competitive technologies, upstart entrants, demographic shifts, and new world orders. Who can feel safe in firestorm change? The authors of The Phoenix Encounter Method don’t advise safety. In fact, their method of leadership thinking requires you to imagine burning your business to the ground—throwing...

Launching your first startup is tough! Let’s make it easier. In this simple guide to growth hacking, you will learn some unique and battle-tested techniques of new-age marketing. Written for rising startups and bootstrapped entrepreneurs, this book takes you through the stages of finding, retaining and expanding customers. In between, you will learn everything from marketing funnels to customer journeys. You will see how to boost your startup with tactics such as gamification and viral content. And, you will understand why the customer always has to be the protagonist of your startup story. ...